Tuesday, May 9th, 2006
Trade up in life: The Red Paperclip Project
Ah, the internet, where a million crazy ideas are launched everyday. Only a few particles in this vast sea of randomness, however, ever surfaces to garner real world buzz and media attention.
With over 2 million hits, the One Red Paperclip blog is one such phenomena.
On July 12, 2005, Kyle MacDonald of Montreal, Canada, made a single post on Blogger offering to trade a red paperclip for anything of greater value. One thing led to another, and the paperclip has thus far been traded up to an afternoon with rock legend Alice Cooper. Huh?, you may be thinking to yourself. Yup, Kyle is trying to turn a red paperclip into a house. He’s certainly on his way and has left many of us scratching our heads.
Here’s the summation of trades since July:
July 12 – one red paperclip (Montreal)
July 14 – traded paperclip for fish pen (Vancouver, BC)
July 14 – traded fish pen for funky looking door knob (Seattle, WA)
July 25 – traded door knob for portable Coleman brand gas stove (Amherst, MA)
September 24 – gas stove traded for a Honda gas generator (San Clemente, CA)
November 16 – generator for neon Budweiser sign (Queens, NYC)
November 25 – Bud for snowmobile (Quebec)
December 5 – snowmobile for outdoor adventure trip to Yahk, BC
January 9 – Cintas company donates 16 ft. box van to help get snowmobile to Yahk
February 22 – Cintas truck for recording contract (Toronto)
April 11 – Record deal for one-year free rent in a house in downtown Phoenix, AZ
April 26 – free rent traded up for an offer to spend an afternoon with Alice Cooper
Present – current offers for an afternoon with Alice Cooper are pretty scant at this point, but stay tuned…
NICE doesn’t see the red paperclip as an exercise in philanthropy or even niceness. What is intriguing, however, is the concept of making something out of nothing. If Kyle realizes his goal of trading up to a house, it proves that our world is one of many and vast resources just waiting to be tapped. Just think if all of this energy being poured into Kyle’s venture were diverted to the countless issues and causes out there. We could turn a dusty plain into an irrigated cornfield. We could make low-income housing out of a penny and a dream. We could save millions from war and tyranny with the stroke of a pen. It’s amazing what we’re capable of achieving with persistence and vision. This is the lesson to be learned from this paperclip project.

