I was looking for a flight to visit long lost and dear friends in Chicago today when I decided to take a closer look at one of my favorite airlines.
Southwest has for years been that shining star in the vast field of ever dimming carriers. I remember in the early 1990s in one of the San Diego airport terminals, while waiting for an America West flight, bored to death, I watched as the Southwest folks at the neighboring gate were having all kinds of fun as the airline employees cracked jokes and played games with kids. Something was definitely up at that small little airlines.
The Southwest mystique has grown since then and has become the beacon of the commercial air carrier world. Indeed, the future of flight rests in Southwest’s anti-hub, many legged model of transport. Using smaller, more economical planes, Southwest fills more seats and keeps costs down, which means more green in their pockets. But their secret weapon is their workforce. Watching the genuine excitement that those Southwest employees had for their work and customers that day in San Diego was, dare I say, inspiring. Why, I’ve never been so enthused about work as those folks were. With a happy and energized workforce like that, it’s no wonder that Southwest is such a successful company.
So why is it on the electronic pages of NICE Magazine? Is it because of all of those crazy planes painted like Shamu? Could it be because they once used a red heart as a key corporate marker? It must be because their stock symbol is LUV. Well, tt has some to do with these things. But the main reason is found in the company mission statement found on their website:
The Mission of Southwest Airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To Our Employees
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Can’t beat a company that has that much love for their employees. Southwest proves that you can be a profit making machine and still have a bit of a human touch too.
The company is currently celebrating their 35th Anniversary this year. Go out and support them. Cheap fares, excellent service and a company with a conscience. That’s a win, win, win if I ever saw one.