Thursday, March 31, 2005
Chef Jamie Oliver Leverages Celebrity to Do-Good
NICE Magazine favorite celebrity chef, Jamie Oliver, yesterday delivered 271,000 signatures to United Kingdom Prime Minister Tony Blair asking him to better feed UK school children. Oliver's Feed Me Better campaign seeks to improve the quality of school lunches throughout the country. Shocked by the fact that many school children he knew recognized fast food logos like those for Burger King and McDonalds more accurately than fresh foods like celery, Oliver knew right away that something had to be done. This kind of rootsy activism that Oliver uses is inspiration to all of us.
read the article in the BBC NEWS...
read the article in the BBC NEWS...
