This cool little company from Eastern Townships, Quebec, Canada, does their part in closing the recycling loop.

Did you know the widely used “crown” bottle cap was invented by a guy named William Painter in 1891? Did you know Canadians purchased nearly $8 billion worth of beer in 2002 to 2003? That’s nearly $250 worth of beer per Canadian (all 32 million of them) and a ton of bottle caps. That also means ton more in the U.S. And you can bet that many of these caps go straight to the landfill.

The Original Bottle Cap Lure Company, founded by Norm Price, looks to help put a dent in the bottle cap issue. His company reuses the caps by turning them into fishing lures. Check out the results:



This product reminds us of our 3 Rs (reduce, reuse, recycle), and that recycling products should be our last choice. Reusing stuff, like this fishing lure company does, reduces the need to manufacture new stuff, therefore reducing our impacts on the environment. So, get some Bottle Cap Lures, help the environment and enjoy that trout dinner.

D. Robert -- New York, NY